“We didn’t get into this to do festivals, it was just a matter of growing events until they got to right size,” he says, “and basically the right amount of money in our bank account.” Producing major festivals like Breakaway wasn’t originally the game plan, Lynn admits.
They now promote in nearly 40 markets worldwide, with offices now in Columbus, Barcelona, and New York City. They have since presented some 300 concerts, festivals, and club events that are directly targeted to the college and post-graduate demographic, primarily in the EDM sector and utilizing strategic marketing and social media promotion to promote such artists such as Deadmau5, Steve Aoki, and Tiësto. We are going to build this brand year by year until we believe it can sustain a multi-day.”Īs for new markets, Lynn says, “we don’t want to go to the over-served, we are looking for the under-served.”īased in Columbus, Prime Social managing partners Lynn and Zach Ruben merged their two independent operations, both focusing on EDM events in heartland college markets, in 2010. “By 20, we expect two- and three-day events for both markets. “The idea here is to not keep these as single-day events, but the first year made sense to do it just on the Saturday,” he tells Billboard. Prime Social co-founder Adam Lynn expects the concept to grow to more days, and more cities, with “baby steps” being the credo. More details are at and /breakawayfestival. Ticket presales begin June 18, with public onsales to follow June 21. Tickets for both events are GA, starting at $49, with VIP at $119. Jaenga burst onto the scene in 2015 when he traveled the country in a purple. That event will see performances from Wu-Tang Clan, Empire of the Sun, Big Gigantic, Matt & Kim, Texas’ own Explosions in the Sky and Crizzly, Ra Ra Riot, Danny Avila, and more TBA. Get tickets for Breakaway Music Festival in Concord, NC at zMAX Dragway on. The following weekend Breakaway will be staged at FC Dallas Stadium in Frisco, Texas, home venue to MLS’ FC Dallas. Independent Fest (2015) Nelsonville Music Festival (2011-present) New Belgium Clips Tour (2015-2016) Ohio Brew Week, Last Call. He emerged as Spotifys Breakout Artist of 2015 powered by singles.
14 at Columbus Crew Stadium in Columbus, Ohio, with a lineup that includes Bassnectar, Empire of the Sun, Kendrick Lamar, Porter Robinson, Columbus-based 21 Pilots, Juicy J, Tokyo Police Club, Schoolboy Q, Robert DeLong, American Authors, LA Riots, Stalley, Shreddie Mercury, and more TBA. Entering its sixth year in Columbus, Breakaway Music Festival features an eclectic. The multi-genre events feature artists from indie, EDM, pop, hip-hop, and other scenes, and will be promoted as “Your Field. The inaugural Breakaway Music Festival concept, produced by rising young promoters Prime Social, will launch with two new events at Major League Soccer (MLS) stadiums in Columbus, Ohio, and Dallas, Sept.
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